In the words of Amy Cunningham, a lecturer and in-demand funeral director in the New York City area, “We’ve mastered the wedding—but the funeral needs a lot of work....The funeral industry may have assumed it was safe from the whims of supply and demand; everyone dies, after all. But modern consumers are educating themselves and demanding more. If the funeral industry is to survive the 21st century, it will need to shed its old ways and begin to participate in open, frank discussions around what we truly want out of life—and death.”
Funeral homes and the death industry are undergoing radical shifts toward DIY death — Quartz:
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