Cremation is now America’s leading form of final “disposition,” as the funeral industry calls it — a preference that shows no sign of abating. In 2020, 56 percent of Americans who died were cremated, more than double the figure of 27 percent two decades earlier, according to the Cremation Association of North America (CANA). By 2040, 4 out of 5 Americans are projected to chose cremation over casket burial, according to both CANA and the National Funeral Directors Association (NFDA). This seismic shift represents potentially severe revenue losses for the funeral industry. It’s leading innovators to create a growing number of green alternatives and other choices that depart from traditional casket funerals. And rapidly shifting views about disposing with bodies have also led to changes in how we memorialize loved ones — and reflect an increasingly secular, transient and, some argue, death-phobic nation.
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